• Natalie Bannister


A visit to Byron Bay isn’t complete without a spot of shopping, and the Industrial Estate has become quite the destination for boutique labels local to the area.

The Wandering Folk showroom is one you don’t want to miss. A visit to the newly renovated retail space is like a magical carpet ride, thanks to the Byron brand’s now-iconic range of colourful and retro-inspired picnic rugs, throw blankets and accessories that will have you dreaming of camping adventures, picnics in fields of joy and long, languid days spent lounging by the ocean (sigh!).

While their beautiful products look great online and are oh-so-insta worthy, there is something really special about seeing these hand-illustrated and carefully crafted designs up close and in person. The picnic rug prints just pop with their bold print and patterns and chunky tassels, and their signature carry straps are a thing of true beauty.

Everything in the Wandering Folk range is illustrated and designed by the brand’s founder, Sharnee Thorpe. A textile designer by trade, Sharnee started Wandering Folk back in 2015 when she couldn’t find a picnic rug that was both practical and suited her style.

Sharnee was out on a photoshoot during our visit, but we were greeted by the friendly Showroom Manager Fro, who recommended a few local spots to see the upcoming sunset (rug in tow!).

Whether you go with a premium cotton canvas picnic rug or recycled cotton throw blanket or one of their trendy cooler bags, you’ll be smitten with your investment into a timeless Wandering Folk piece ... and become the envy of all of your friends at your next picnic!

Next stop: Swing by Bay Grocer in Byron to pick up some artisan crackers and local cheeses, grab a bottle of natural wine from Luna Wine Store, and head to Belongil Beach with your Wandering Folk picnic rug to enjoy the cotton candy sky.

Visit Wandering Folk at 4a/11 Banksia Drive, Byron Bay wanderingfolk.com

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