Eye of Horus began with a desire to prove that luxury cosmetics could deliver exceptional performance while being more considered about ingredients, skin health and the planet. Founded by Holly Schleich in Byron Bay, the brand's first creation was a mascara for sensitive eyes, the beginning of a collection that would develop an international following.

Ancient Egyptian beauty rituals remain central to its identity. Formulations draw inspiration from botanical ingredients used throughout history, incorporating oils and plant-derived ingredients such as moringa, hemp, Abyssinian, pomegranate, macadamia and castor oil. The philosophy is one of makeup-as-skincare, combining colour, performance and wearability with ingredients selected to nourish and complement the skin.

Today, the collection extends across eyes, brows, complexion, lips and skincare, including mascaras, eyeliners, foundations, concealers, lipsticks, illuminating products and treatment oils. Selected mineral powders and refillable eyeshadows are artisan-crafted and hand-pressed in Byron Bay.

Sustainability has become an equally important part of the story. Eye of Horus continues to expand refillable, recyclable and post-consumer recycled packaging, while its TerraCycle partnership provides customers with a way to return difficult-to-recycle beauty empties. The brand reported in 2026 that 86% of its range was refillable, recyclable or made using responsible materials.

Every product is cruelty-free and paraben-free, with most of the range vegan. Rather than treating conscious beauty and luxury as opposing ideas, Eye of Horus brings them together, creating beautiful, high-performing cosmetics with purpose behind them.