PRAWN TO BE WILD

Come for the beaches, stay for the prawns.

Just half an hour south of Byron Bay, Ballina is sometimes bypassed by travellers chasing the buzz of its more glamorous, insta-famous cousin. But that’s part of its charm. With its river-meets-ocean beauty, relaxed pace, and quietly evolving food and shopping scene, Ballina is breezy and beachy, yet full of unassuming surprises — a riverside wine bar, a hidden artisan gallery, secluded beaches. And of course, there’s its most famous resident: the Big Prawn.

Spend a weekend here and you’ll leave feeling salt-kissed, well-fed, and just a little more relaxed. Spend longer, and you might see why Ballina is one of the Northern Rivers’ best-kept secrets.

WRITTEN BY KATE REYNOLDS

Coast Road between Lennox & Ballina. Image credit Ballina Shire Council

HISTORY

Ballina’s story began long before the Big Prawn. For thousands of years, the Bundjalung people lived and thrived here, deeply connected to the land and waterways. Long a place of gathering and fishing, the name is believed to come from the Bundjalung word Bullenah, meaning “place of many oysters.”

European settlers arrived in the 1840s, drawn by red cedar and the promise of a working port. Ballina grew quickly, and its broad streets and maritime character still echo today. Heritage buildings now house cafes and boutiques, while the Big Prawn — once saved from demolition by a community-led makeover — has become a beloved symbol of the town’s seafood legacy.

Though Ballina has evolved, its connection to the water and easy-going charm remain unchanged. It also makes an ideal base for exploring the Northern Rivers region, with Lennox Head, Byron Bay, the hinterland and Nightcap National Park all within easy reach.

Getting there is easy. Take a scenic coastal drive along the Pacific Highway from north or south, or fly straight in. Ballina Byron Gateway Airport is just minutes from the CBD, and offers direct flights from Sydney, Melbourne and beyond.

Ballina RSL

EAT

The food scene here is unfussy but full of flavour.

Your morning coffee is sorted at Coffee & Kitchen, a local favourite with two laidback locations — River Street and East Ballina. Known for its easy-going breakfasts, excellent coffee and chilled, welcoming vibe, it’s the perfect spot for a casual catch-up.

For breezy brunches with epic ocean views, Shelley Beach Cafe is an East Ballina institution. Perched above the surf with a menu as fresh as its surroundings, it’s hard to beat.

Shaws Bay Hotel has recently re-emerged as a sophisticated yet laidback coastal gem. Newly renovated, it’s the kind of place you take friends when they’re visiting for long, lingering lunches that roll into golden hour, or a spritz while pelicans glide by.

If it’s a classic pub experience you’re after, Ballina RSL has long been a community favourite, offering hearty meals, live music, and arguably the best river views in town.

After dark, Kelp brings a more contemporary, surfy vibe. With seasonal menus that rival big-city dining and live music on weekends, it’s stylish without being pretentious. And nearby, Wharf Bar is ideal for sunset sipping and people-watching — where river views and a crisp drink deliver that easy, end-of-day kind of magic.

Wine lovers, don’t miss Isola Wine Shop & Tasting Room, tucked beneath the Ramada Hotel. Specialising in small-batch and sustainable wines from both local and international producers, it’s the perfect place to order a tasting flight, nibble on olives, and soak up the view.

And of course, no visit to Ballina is complete without indulging in the legendary local prawns — big, sweet and straight off the trawler. Pick up a kilo from the Ballina Fishermen’s Co-op, where the catch is always fresh. Peeled by hand, with a wedge of lemon and some crusty bread, they’re best enjoyed picnic-style overlooking the ocean or river. Now that’s magic.

SHOP

Ballina’s retail scene blends boutique browsing with unique, locally made finds. Compact but bursting with creativity, it’s perfect for the curious shopper.

Banksia Boutique curates a stylish collection of fashion, jewellery and lifestyle pieces that feel effortlessly cool. Their sister store, Honeysuckle, is a treasure trove of children’s clothes, books and toys — all with a thoughtful, design-led touch.

For lovers of a good treasure hunt, Beachside Bargains is a local favourite. Expect coastal homewares, cheerful decor and beachy gifts — with rugs and furniture often tucked out the back at bargain prices.

Looking for something with real Northern Rivers character? The Creative Artisans Gallery in Wigmore Arcade is a must-visit. Showcasing handmade ceramics, textiles, jewellery and artwork from local creatives.

And if you’re after a cheeky souvenir, the Ballina Visitor Centre has you covered — from practical maps to Big Prawn-themed merch, plus insider tips on the region’s best-kept secrets.

Burns Point Ferry. Image credit Ballina Shire Council

PLAY

Start the day with an easy walk along the North Wall breakwall, where dolphins often arc through the water beside you. With Shaws Bay on one side and the Richmond River on the other, it’s a gorgeous stretch that shows off some of Ballina’s finest natural assets.

Or hop aboard the Burns Point Ferry for a short ride across the river to South Ballina, where more rugged beaches await. Known for its wild, natural beauty, this area is a favourite for fishing and peaceful beach walks along uncrowded stretches of sand.

Got kids with energy to burn? Ballina Memorial Pool and Waterslides is a family favourite. With clean, modern facilities, heated pools and a splash play area, it’s a hit year-round (though note it closes for maintenance in June). The waterslides are a magnet for little ones and adventurous grown-ups alike.

Pop Denison Park is another family-friendly gem. Perched by the river and shaded by trees, the playground is well-designed for little adventurers, with plenty of space to run, climb and explore.

Come Sunday morning, join the locals at the Ballina Farmers & Producers Market in Commemoration Park. More than just a market, it’s a weekly ritual of live music, fresh produce, handmade goods and great coffee, all beneath the shade of sprawling fig trees.

And for a soundtrack to match the scenery, tune into 101.9 Paradise FM — the town’s community radio station. Local, lively and full of heart, it captures the spirit of Ballina perfectly.

Reflections Holiday Parks Ballina Shaws Bay. Image credit Reflections Holiday Parks

STAY

Whether you’re after luxe waterfront, a family-friendly classic or something with historic character, Ballina has you covered.

Ramada Hotel Ballina is perched right on the Richmond River and delivers spacious suites, resort-style amenities and front-row views. With a fitness centre, sauna and outdoor pool, it’s an ideal base for those wanting a touch of luxury — plus Saltbush Bar & Grill and Lehem Bakehouse are conveniently located right downstairs.

Reflections Holiday Parks Ballina is a hit with families. Think modern cabins, prime river access, and close proximity to parks and walking trails. Bring your bikes, beach towels and board games, because this is classic Aussie holiday stuff. And with two great Ballina locations, you can’t go wrong.

And for a quietly luxurious touch of old-world elegance, Ballina Manor Boutique Hotel is a lovingly restored 1920s icon in the heart of town. Individually styled rooms pair antique furnishings with modern comforts, offering a stay that feels both warm and refined.

From morning strolls by the river to fresh prawns eaten seaside, Ballina has a quiet confidence that wins you over without trying too hard. Come for the weekend, and don’t be surprised if you start looking at real estate.