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STYLE GUIDE


Getting dressed is something we do every day, yet some days feel harder than others. Ever stand in front of a full closet and think, “I have nothing to wear,” or “my body has changed; I don’t know what suits me anymore”? You’re not alone. With endless online shopping options, it’s easy to feel discouraged when reality doesn’t match the campaign images. Maybe it’s time to revisit the charm of in-store shopping, where trying on clothes—and getting an objective opinion—can make all the difference.


WRITTEN BY DONNA RISHTON-POTTER


During a recent visit to Byron Bay label Auguste, a brand that understands the power of personal style, I found exactly that. Founded by local Ebony Eagles, Auguste embodies a relaxed yet sophisticated Northern Rivers vibe. With timeless silhouettes and sizes from XS to XXL, pieces are designed for every shape and age. “Our designs are inspired by the beauty that clothing can bring,” says Ebony. “Each piece is thoughtfully crafted to boost confidence and celebrate individuality, capturing that special moment when you truly feel beautiful in what you wear.”


Stepping into the Auguste store, stylists like Lila are there to guide you through their collection with expertise and warmth, helping you uncover pieces that resonate with your individuality. Lila understands that, for many, fashion can feel intimidating, especially as bodies and tastes change over time. “Auguste’s pieces are for everyone,” she assures me. “Style isn’t something you lose with age. It’s about embracing where you are now, making small shifts that still feel authentic. And sometimes,” she explains, “it just takes fresh set of eyes to find what really works.”


Lila’s daily experience seeing the clothes on so many body types means she can often pinpoint what will suit even before the customer does, suggesting subtle tweaks that make a huge difference. Her approach isn’t about changing someone’s look but about enhancing it—like suggesting shorter hemline for us short girls, so we don’t get swamped in fabric.


Auguste’s range is also refreshingly versatile, with pieces that can be mixed, matched and dressed up or down. This thoughtful approach makes Auguste more than just a clothing store. For Ebony, clothing should evoke ease and confidence, designed to flow naturally through life. “I really feel like our designs resonate here because they prioritise comfort and authenticity, blending seamlessly with the relaxed lifestyle of the region. Each piece is crafted to move easily from beach to street, offering effortless sophistication that complements the Northern Rivers’ essence.”


As for Lila and the team at Auguste, the most rewarding part of the job is seeing customers light up when they find something they love. “It’s wonderful to see someone look and feel like themselves in a piece,” she says. This shared sense of accomplishment transforms shopping at Auguste into an experience, helping customers reconnect with their personal style.


Sometimes, dialling down the noise of TikTok trends and Instagram ads is all it takes to rediscover clothing that feels right for you. So next time you feel overwhelmed by endless online choices, disconnected from your style or uncertain about what suits you, head to Auguste for an in-store styling session – it could be just the refresh you need.

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