Get ready to make a splash this party season with vibrant colours, playful patterns and airy silhouettes. Embrace the vacation vibe in zesty yellows, powdery blues, juicy peaches and perfect pimentos - sunshiny hues that will lift your spirits and energise your mood. From breezy fabrics to bold prints, our editor’s picks bring you a summer of effortless style that’s anything but shades of grey.
WRITTEN BY DONNA RISHTON-POTTER
THE BRANDS
LOKOA THE LABEL
Born from a passion for adventure, Lokoa was founded by Brie Shinn on the Gold Coast in 2009 and has since become a quintessential summer label. Drawing inspiration from Brie’s global travels, Lokoa captures the essence of endless summer through bold, bohemian apparel and accessories both adults and kids.
Every piece combines lush textures and breezy silhouettes with show-stopping colour combos - think dreamy marshmallow pinks with chocolate hues, lilacs and pops of pomegranate, to sizzling neon’s that are ready to party. From beach days to city nights, Lokoa’s collection evokes all the feels of an exotic escape. So, grab your mini-me and start packing - your summer essentials are sorted.
@lokoa_thelabel
MISTER ZIMI
Evoking the delight of a holiday by the sea, Mister Zimi is your invitation to dress for happiness. Founders Jimi and Zoe Paul have crafted a cult label that embodies joy and captures the mood through eye-catching resort wear in timeless styles. From swimmers and sarongs to sundresses, each piece is unapologetically bright, bold and so much fun.
Mister Zimi’s punchy shades and unique prints are perfect for beach days, tropical nights and every sun-kissed occasion in between. More than just a label, Mister Zimi is a feeling, where every collection is imbued with a sense of freedom and the endless spirit of summer.
@misterzimi
AUGUSTE THE LABEL
Dreaming of a Mediterranean escape? This summer float away in Auguste the Label – where vintage inspired florals, sheer feminine silhouettes and dreamy powdery blue hues will transport you to exotic locations. Rooted in femininity and nostalgia, Auguste’s designs embrace a timeless, trend-free spirit that pairs perfectly with bare feet, salty hair and long sundrenched days.
Designed in the Northern Rivers and produced with ethical care, Auguste captures a casual elegance that feels both grounded and free. Founder Ebony Eagles embodies this ethos, saying, “If we can’t call a style ‘easy,’ we don’t make it.”
Inspired by the beauty of our planet, these pieces are perfect for sun-drenched adventures; designed to be cherished now and for summers to come.
@augustethelabel
SUMMI SUMMI
Born in Yamba, Summi Summi is the feel-good label we can’t get enough of. Founded by local Ashleigh Vallis, this joyful brand is a vibrant clash of bold prints and bright, summery hues in easy going silhouettes - perfect for packing on your next vacation. Limited-edition collections feature linen sets, swimsuits and showstopping signature dresses that are designed to celebrate inclusivity across all sizes and shapes, while effortlessly taking you from poolside to party.
With a deep commitment to sustainability, Summi Summi reduces environmental impact through eco-friendly packaging, responsible materials and small production runs - making it a brand to feel seriously good about wearing this summer.
@summisummi_
THE BOUTIQUES
WHITE BOHEMIAN
Could this be the perfect destination for those of us looking to stock up on our favourite vacation labels? White Bohemian, the popular Palm Beach boutique, offering a curated selection of free-spirited fashion, accessories and homewares to get you in the mood for party season. Proudly supporting locally made and sustainable Australian brands, the store is an oasis of fashionable brands like Spell, Arnhem, Golden Brown the Label and Alemais. From flowing maxi dresses to braided sandals and all the vacation must-haves in between, White Bohemian is all about the magic of summer, making it an essential stop for all of us dreaming of holidays.
@whitebohemianstore
THE FREEDOM STATE
For the free and wild at heart, The Freedom State is your ultimate shopping-for-the-holidays destination in Burleigh Heads. Situated on the vibrant James Street, this boutique is perfect for all your vacation, festival and summer celebration needs. Explore a stunning collection of bohemian-inspired fashion and statement accessories that will take you from lounging by the pool to sipping cocktails at the club in style. From laid-back holiday staples to eye-catching occasion wear, you'll find all the beloved brands, like Wandering Folk, Nine Lives Bazaar, Temple of the Sun and Lack of Colour.
With a commitment to supporting local and independent designers, The Freedom State celebrates individuality and style.
@thefreedomstateonline
DUNE DESIGN
Tucked in the charming beach-style bungalow on Pottsville’s main street, Dune Design & Homewares has become a beloved local icon. Known for its tempting window displays and thoughtfully curated summer styles, this boutique has been a Tweed Coaster’s go-to for over 16 years. Owner Lisa has created a community staple, bringing together top brands like Auguste the Label, Lilly Pilly Collection, Minkpink and Mollini for the locals and visitors alike.
With everything from breezy summer dresses to floaty sets, shoes and accessories, you’ll find everything you need to refresh your holiday wardrobe and get ready for the season’s festivities; making this little store a one-stop destination that’s well worth detouring off the highway for.
@dunedesign
THE FINISHING TOUCHES
SIENNA NAILS
What better way to add dazzle to the party dress code than with a fun and fabulous mani, that’s as mindful as it is beautiful? Sienna Nails, created and based in Byron Bay, offers luxurious, sustainable and ethically crafted nail polish that’s vegan, cruelty-free and plant-based. With an innovative approach to non-toxic beauty, Sienna Nails provides a dazzling rainbow of luscious hues - from bright corals, bold raspberries, sunflower yellows and breezy aquas - perfect for adding a pop of colour and bringing all the fun to your holiday festivities. Get those hands party-ready and wave like the queen you are -we can’t get enough!
TWOOBS
Colourful, cool and seriously comfy, TWOOBS brings the party to your feet! Spice up your summer ‘fits with playful shades like "Peach Please," "Watermelon Sugar," and "Laven-duh," these fab flats and chunky platforms are all about fun and feeling good. Made from 100% recycled plastic offcuts, and proudly PETA-Approved Vegan, TWOOBS combines bold style with a big dose of planet-friendly goodness. Perfect for all your summer adventures, these shoes will keep you dancing from day to night without a blister in sight. Up the ante on your holiday style with Australia’s kindest, coolest footwear brand that brings the good vibes and a kind soul.
@twoobs
LOCAL STORES
There’s simply no reason we can’t all embrace the joy of colour this summer. For completing your look, head to The Local, Byron Bay, where Australian designer Dui Cameron has curated a fun and spirited collection of apparel, accessories and homewares – where every piece bursts with colour, creativity and self-expression. With standout brands like Sage and Clare, Dinosaur Designs and Kip & Co., The Local is the ultimate destination for adding those perfect finishing touches. Go bold with eye-catching accessories—from hats to hair clips, bangles and bags to beach towels; even your wine cooler can join the fun!
@thelocal.stores
Comments